Term tag: Content Strategy

Generative AI

Generative AI learns the probability distribution its training data came from, well enough to draw new samples from it — not just sort inputs into classes.

Generative Engine Optimization (GEO)

GEO — also called AEO — is optimizing content so AI answer engines cite it. From a 2024 KDD paper that found keyword stuffing backfires.

llms.txt

A proposed Markdown file at /llms.txt that gives AI systems a clean map of a site. Google ignores it; coding agents and doc tools use it heavily.